Last week, something monumental happened in the K-pop stan Twitterverse. BTS’ fandom, ARMY, and Beyonce’s fandom, BeyHive, got together for a streaming collaboration unlike any before it. Thus, BEYHIVExARMY was born.
It all started out with a tweet from social media influencer @madblackthot, asking the ARMY for help streaming Everything is Love. The album is a joint one between Beyonce and her husband Jay-Z; it was dropped randomly on June 16th exclusively on Tidal. When Love Yourself:Tear was first released, @madblackthot decided to help ARMY stream. She encouraged what is known as Black Twitter to help stream the album (this was so that another artist whom the community was shunning wouldn’t be number 1 on Billboard 200).
The two fandoms came together under four different hashtags and “streaming parties” in order to help ‘Everything is Love’ chart at number 1 on Billboard 200; they also wanted to improve, or at least maintain, ‘Love Yourself:Tear’ charting numbers. Each and every hashtag trended worldwide, as well as within the United States, a couple even hitting the top.
These two fandoms came together, engaged with each other and the music, and became friends through these hashtags. It was unlike anything I’d ever seen on Twitter before. I honestly had so much fun streaming; especially when others were appreciating BTS the way I do without knowing anything about them. If you want to check out the awesomeness of the tags, here they are: #ARMYHIVEPROJECT #ARMYHiveStreamingParty #EverythingIsFakeLove and #BeyHivexARMY
This was such a big collaboration, orchestrated by @madblackthot, @btschartdata and @btsonhot100 that it garnered a lot of media attention! It made it to the news in South Korea via MBC and SBS, and US news outlets like Billboard, Hollywood Life, Shazam, Yahoo, etc. were all excited to hop on the BeyHivexArmy wave! If you want to check out the articles written about the event, links are posted in the tweet below!
links to articles
Billboard (US): https://t.co/xacejVmwBk
Shazam (US): https://t.co/eXJV2vHz6W
HollywoodLife (US): https://t.co/YN8lE68QLE
Yahoo! (US): https://t.co/WFRK1ULfaJ
MBC (Korea): https://t.co/RlinG2MRtk
SBS (Asia): https://t.co/J553JM42CV
— MAKEUP STAN. (@stanfiIes) June 22, 2018
There were only three days left in the tracking week before the Billboard rankings were calculated and reported. With that in mind, the BEYHIVExARMY project did amazingly well. The album, ‘Everything is Love’ debuted at number 2 on the Billboard 200 while the title track ‘APES**T’ debuted at 13 on Hot 100. On the other hand, ‘Fake Love’ increased by 6 spots to number 65 and ‘Love Yourself: Tear’ remained on the chart at number 27!