By now we all know that 2017 was one of the biggest years k-pop has ever seen. A lot of the success that was gained this year is due to the amount of attention that boy group BTS has been getting internationally since The Wings Tour started in February of last year. Most recently on their list of achievements, BTS was selected by Forbes Korea as one of their choices for ‘2030 Power Leaders’ in the entertainment category. The ‘2030 Power Leader’ list focuses on people in the age range of 20 to 39 years old who have made an impact in Korea. BTS is often praised for their approach to their audience, including talking with fans via the Vlive app, Twitter, and in their fan cafe. The success that BTS has gained internationally thanks to interacting with their huge fan base makes them a great choice for this list. By following BTS’s lead, other k-pop groups can have more chances to gain attention worldwide since all eyes are turned to the k-pop scene.
As far as the Korean entertainment industry goes, there is no doubt that BTS has made some waves. In the last year, they have broken several records, including the Guinness World Record for most Twitter mentions of any account worldwide (even more than Donald Trump!). Their single, ‘Mic Drop Remix’ just hit its tenth week on the Billboard Hot 100 chart, the longest run for any k-pop group on the chart. To top off BTS’s list of growing achievements, ‘Mic Drop Remix’ also became the first song by a Korean group to hit certified gold status by the RIAA (Recording Industry Association of America). Psy’s ‘Gangnam Style’ is the only other Korean song to ever get certified by the RIAA.
With the recent release of the mobile game Super Star BTS, as well as plans for another game called BTS World, it looks like there is no limit on how far BTS will take their role as entertainment leaders. The group even launched the wildly successful BT21 characters as a collab with LINE, showing that they’re even taking on smart devices and providing content on almost every platform out there. Growing recognition for not only BTS but K-pop acts in general is a clear sign that new roads are being paved with hard work and the dedication of ARMY who always show up to lift BTS to the heights they could only dream of before.
Kpop is sneaking up on the world and BTS is kicking down the door. What other groups do you think will take the spotlight next? Let us know who you expect to see breaking records this year in the comments below!